UNLOCK THE FUN FOR BACK-TO-SCHOOL AT WESTFIELD CULVER CITY

Westfield Culver City announces its 2013 Back-to-School consumer
experience, making Westfield the “got-to-be-there” destination for all
back-to-school shopping essentials and extra delights. Westfield will be the
one-stop-shop for parents and kids to get all the latest in fashion, style and
accessories; the smart way to kick-off the new school year with fresh supplies
and the latest technology; and a fun way to meet up with friends, attend
special events and win prizes online, in-center and in-store.

Beginning in August, the
campaign will come to life amidst a set of oversized, colorful school lockers,
designed for unlocking prizes, showcasing retailers’ merchandise and revealing
surprises. For four consecutive days, shoppers will have a chance to “unlock”
combinations of must-have items, and enter to win daily prizing both online and
at the participating center. Daily winners who open the locker by texting their
Center’s special code to ‘51515’ can win an iPad Mini and other great prizes.

Those who can’t make the fun in person can participate by
following local mom bloggers and fashion vloggers, selected from each of the
participating Westfield locations, who will be sharing the fun and showcasing
the Westfield back-to-school experience on Facebook, Twitter, Instagram and
YouTube.  Plus, Westfield center Facebook fans will have the chance to win
a $1000 back-to-school shopping spree simply by “liking” their local center on
Facebook.

Westfield Culver City will also be offering a bevy of
on-site activities, including: custom button-making workshop, DIY Bag Swag
stations where shoppers can customize their backpacks, and a Make Your Mark customization
activity.

For more information and updated information on Westfield’s
back-to-school activities, promotions and services, as well as
information on entering the back-to-school Facebook contest, visit www.westfield.com/culvercity.