Sephora celebrated the grand opening of its 304th location Friday at the , and devotees turned out in droves to be first in line to purchase new makeup.
"Our goal is to make every woman feel beautiful and confident and help them with their beauty needs in color, skin care, fragrance, hair care and smile care," Store Director Lindsey Pilcher told Patch.
Sephora offers a variety of services, including one-on-one consulting and lessons in how to apply makeup styles to create a natural or sultry look, or how to find the perfect lip or foundation color.
"We always want to apply, help and educate our clients," Pilcher said. "We give our clients a personalized experience, and make sure they leave the store with some samples to take home."
When asked what she thought of the grand opening, TV personality Bracha Krueger said, "Sephora, a heaven for women."