Business & Tech
Galleries Sculpt Strategies to Stay Afloat
Owners add cafes and shops and use social media to bring in new customers.
The recession has led to some tough times for the arts nationwide, so galleries in the Culver City Art District are adding amenities and tapping technology to broaden their appeal.
The George Billis Gallery is connecting to contemporary art fans through Facebook and Twitter. "We have started trying some of those things to see if we can reach other markets," said owner Tressa Williams. "It actually is a communication between a lot of our clients and the artists."
At the Royal/T art space, owner Susan Hancock mixes contemporary art along with a shop and cafe. She believes that removing galleries' intimidation factor can help business.
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"I have seen more and more of these kinds of models online," Hancock said. "It's a trend, and I am a trend setter."
