Think again! Kids spend triple the time playing video games or watching TV, according to a new survey of parents
A survey out from Reading Is Fundamental (RIF) and Macy's says only 17 percent of parents call reading a top summer priority. The same survey finds that children spend nearly three times as many hours per week watching TV or playing video games as they do reading in the summer.
More than 60 percent of parents who took the survey said they do not believe their child loses reading skills over the summer. But according to a press release about the survey, research shows that summer learning loss is a major problem, especially for low-income children who can lose up to three months of reading skills because of limited access to books and learning opportunities while out of school. Literacy experts at Reading Is Fundamental suggest that the key to helping children maintain and even improve reading skills over the summer is to create access to quality books.
The survey has come out right before Macy's and RIF launch the Be Book Smart campaign, an opportunity for everyone to help improve childhood literacy. From June 18 to July 13, when you give $3 at any Macy's you'll get $10 off a purchase of $30 or more, and Macy's donates 100 percent of every $3 to RIF.
Check out the infographic for more survey specifics!