James Derner's passion for natural skin and hair products began with a book his boss gave him to read during a part-time job selling wholesale vegetable oil. Experimenting with raw ingredients and essential oils, Derner's first all-natural concoction cost him 2 ½ years of study, and thousands of dollars in trial and error.  

However, since that initial sale (which began at a farmer's market), Derner's line, called Clean Living, has expanded considerably thanks to customer requests. Venturing beyond his 15 fragrances of soap, the collection now includes skin and hair products such as body scrubs and creams, face cleansers and even bug spray.

Clean Living products can be purchased at four Southern California farmers markets. 

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